Modern Trading Apps are unintuitive. Overloaded Interfaces, complicated Flows and overwhelming Options. Lots of jargon. Beginners are easily discouraged and confused.
The trading experience is impersonal. All Users can just buy anything, no alignment between users values and their investments.
The investment process involves complex decisions and research. Apps focus mostly on the execution and monitoring of trades. Research is of least importance, although it is the majority of the process.
To address young investors’ evolving needs, Seeds believes the next-gen of brokerage platforms need to be social, hyper-personalised and purpose driven
To educate and inspire young Indonesians, a heavy focus on the social aspect of a community was defined. Trading is not a solo activity, its a social event that you share with your friends to learn and grow together through the process. (the example below aged poorly)
