The Platform drives growth by creating new opportunities through pooling data within ecosystems of products and services. The multi-sided ecosystem platform creates deeper understanding of behaviours and motivations through richer data. This is incentivised through an ecosystem-centric loyalty program powered by our data orchestration platform
It consists of a white-labeled mobile app for customers, an admin dashboard for the client and a partner dashboard for merchants.
The white-labeled mobile app would apply the Corporate Identity of the client and focus on different user groups according to industry. The app could be customer facing or employee facing or both. Key features include payment options, surveys, rewards, games, shopping, events and many more.
To compliment the user app, the dashboard would be for the client to have full access and control over all features and user data. A heavy focus lies on user centric content, which was achieved through curating user data in the dashboard as insights. This helped the clients to target the users with high quality content according to their specific profiles.
The clients worked together with many merchants as a third party. For those the platform has a merchant dashboard to manage inventory or promotions for their specific products or services. Eg clothing stores, that can use the dashboard to manage their inventory flow through promotions by directly accessing the customer base.
The role for this was handling End to End UX, UI and product strategy. Starting with workshops to ideate new features and strategy, generating mockups and high fidelity User Interfaces and working closely with Product team and developers to implement the design.
A heavy focus was the data visualization, to generate meaningful insights about users and their behaviour to improve the effectiveness of features. This was achieved through advanced insights that can generate direct tasks to target specific user needs.
Due to confidentiality, all Client and full detail of the project can't be disclosed.